Rationalizing the Dreams

Managing growth is more difficult than managing the downturn. In these difficult times of economic slowdown one has to rationalize the dream to remain competitive. Rationalizing the dreams is also important when you are growing as well. A cautious start in terms of investment, selection of markets, product mix etc could save the marketer from go error which would lead to undesirable results.

Think big, dream big, aim for high is something that we keep reading and listening. There is no harm in thinking big, dreaming big but one also needs to understand where to stop if things do not happen accordingly. Once needs to learn to accept the failures and get on with the life.  One should be able to transform the dream into vision and mission statements and this mission statement should in turn be divided into short term goals. The most important thing is; all this should be measurable and achievable.

Rationalizing the dreams does not mean being pessimistic but being realistic. Understanding what the core competency is? And capitalizing on the same rather than trying to work upon the something very new. A very few corporations have been able to successfully diversify their businesses. Others failed drastically. Dewoo is very fine example of the same. Such was the failure of the Dewoo that they could not even retain their core business. It was a result of Dreaming unrealistically big. There are many of such examples in the past.

In the last few months’ retail investors have lost huge capital in stock market, everything was fine till the market started showing downward trend. People who lost money expected unrealistic profits and in the end traped in to the “Chakravyuv” (a trap). This is one more incident of not rationalizing dream.

We see lot of companies, people coming up very fast the limelight and become the talk of the town but most of times these do not able to manage the growth and then become extinct in no time. This is also due to unrealistic expectation and unrealistic growth.

One needs to accept the facts, have trust in own and organization abilities and clear idea about one’s reach so that the threat of becoming extinct can be avoided. Rationalize your dreams to survive, compete and then conquer.